However, what the university failed to get rid of is the term "rebel" in their name. What's different from "Colonel Rebel" or "Rebel Black Bear"?
This reminds me of when a relatively small college in Arkansas, Arkansas State University, changed their mascot from a respectable Indian to a laughable Red Wolves (btw - the Red Wolves are extinct...)
The decision for a new logo was something that was taken very seriously. Several studies and surveys were designed, and finally the team charged with coming up with a new mascot came up with the new idea.
Video coverage of the new mascot selection can be fun here. This is what local students think of their new mascot.